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What’s stopping clients from booking online appointments on their own?
Redesigning the website to include services and pricing details of the business along with a simplified appointment booking system.
Role
UX/UI Designer
Platform
Web Site
Year
2024
The problem
F.B. Eugenio’s current appointment booking process is not user-friendly, especially for its primary audience—elderly clients who are not very tech-savvy. Clients typically call or use the website to book appointments, but they are unable to select specific dates or times, which complicates the process.
Design Process
Who needs this service?
Maria Santos, 70
Retired Nurse
Maria has been a dedicated client for over 20 years. She worked as a nurse before retiring and now enjoys spending time with her family. She values consistency and a personal touch in the services she receives.
Roberto de la Cruz, 50
Business Owner
Roberto owns a small business and has been a client of the firm for over a decade. He values the firm’s expertise in handling both personal and business taxes and appreciates the personalized service they offer.
Carmen Aquino, 23
Sales Representative
Carmen is a young professional working in sales who has recently started managing her own finances. She has limited knowledge about tax filing and seeks reliable guidance.
Ideation
Sitemap
User stories
Wireframes
04 Prototype
UI Design
The Impact
How this project improve the business?
Improved Client Experience
The redesigned booking system significantly simplified the appointment process for elderly clients, reducing confusion and eliminating the need for phone calls by offering clear date and time selection options.
Increased Engagement from Existing Clients
After launch, more existing clients began using the new system, thanks to word-of-mouth promotion by the business owner. Their feedback highlighted the design’s professional look and ease of use.
Strengthened Brand Perception & Future Growth
The updated interface not only modernized the brand but also positioned the business to attract younger, tech-savvy clients, laying the foundation for long-term client growth and digital presence.
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